To date, the majority of research and policy efforts to prevent child maltreatment have been focused on individual and family level programs, such as home visiting, that target at-risk families. In contrast, population-level strategies aiming to shift social norms relevant to child maltreatment have been relatively under-studied and under-developed. Yet such approaches have led to great public health advances, shifting norms related to tobacco use, seat belt use, drunk driving, and violence against women. Program faculty will discuss ways in which a population-level prevention approach can be applied to the issue of child physical abuse. NOTE: This course was originally delivered as a satellite broadcast.